Project Blue Collar will be donating 25% of all sales made online at www.projectbluecollar.com/onemillionpibblemarch to help fund the march.

Project Blue Collar’s merchandise is designed to raise awareness of rescue dog pride. The company’s signature Support the Underdog® Blue Collars, which are similar to cause-related silicone wristbands, adorn a pooch’s neck to identify them as a rescue. The collars provide an opportunity for dogs and owners to show their rescue pride and the campaign’s mission is to dispel the myth that shelter and rescue dogs are damaged.

Project Blue Collar